Designing Trade Show Booths For Different Show Types

Eleanor Hanson

When designing your company’s trade show exhibits and trade show booths, it is important to have an understanding of the type of show or convention you will be attending. You should also keep in mind how much space is available to you. For example, will trade show stands or pop-up displays be more effective?

Before you can make the right selection of trade show booths, you need to understand the specific type of convention being held. There are basically three different types.

Industry Events

Most of the time, industry shows are not open to public visitors, and it is important to keep this in mind when you are designing your trade show exhibits. If you create an exhibit that caters to the general public, your display could fail miserably. At an industry event, your participation will not be about direct sales, so there is no need to waste booth space with loads of products for resale. Instead, just bring a sampling and dedicate your exhibit to informing others about your business and what you sell or what services you offer.

Consumer Events

These shows are for individual consumers, and as such the highlight of your display should be promoting your products and services. Your booth should be equipped for sales, so you will need a way to accept payments securely and provide receipts. Don’t forget to bring plenty of products with you, as you don’t want to miss out on any chance to make a profit while you are at the show. Consumer shows are characterized by shoppers who wander up and down the trade show exhibits looking for products that they may want to buy. Designing an appealing space is very important at this type of event.

Combined Industry And Consumer Events

Sometimes an expo incorporates elements of both kinds of conventions. In that case, you should merge your plans and design all components into a single display. While you market directly to consumers, you may also be interested in browsing the business-to-business vendors that can help you grow and expand within your company’s industry.

Designing Trade Show Stands For Specific Expos

If you are looking for local or national conventions in which your company can participate, the sky is the limit. Here is a list of some the top individual shows which may be of interest to you:

a. Auto Shows: Here you’ll find everything to do with cars, including the latest automotive designs, innovations, and technology.

b. Home and Garden Shows: Home and garden shows feature a number of home renovation products as well as contractors and service companies. If you want to go to a place where consumers can find a bathroom remodeler, housekeeping services, and gardening tools all in one place, a home expo is it!

c. Technology Expos: Technology nerds consider these kinds of expos heaven. Some of the newest innovations in technology for the home, car, and personal use find their way to shows like this. Many times, consumers get a glimpse into the future as prototypes that are not yet available for sale are displayed and demonstrated.

d. Restaurant Expos: These are usually industry events open to restaurant owners and managers.

To create the best display, all you have to do is keep in mind the specific purpose of the convention you want to attend and plan accordingly.

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